Oct 04, 2024 The ASA’s guidance on AI as a marketing term By Evie Scott AI and advertising A report by McKinsey in 2023 estimated that AI technology has the potential to add between $2.6 trillion and $4.4...
Sep 30, 2024 ASA demonstrates an increasing focus on Online Choice Architecture By Intisar Abdi Craig Giles As part of a wider piece of work on online choice architecture, the ASA has recently published two key rulings finding the advertisement...
May 31, 2024 Supporting Responsible Influencer Content: EU’s New Recommendations By Intisar Abdi Craig Giles On May 14, 2024, the Council of the European Union issued recommendations to enhance the legal and social responsibility of influencers...
May 28, 2024 ASA guidance to help advertisers ‘take home the gold’ ahead of the Paris Olympic Games 2024 By Georgie Twigg Mohinder Nagra The Olympic Games will take place in Paris from 26 July to 11 August, and billions of fans will tune in to watch the greatest athletes in...
May 22, 2024 Rulings on the ‘strong appeal test’ for gambling ads featuring TV personalities. By Charlotte Edmondson MediaWrites has previously reported on ASA rulings in relation to sporting personalities and the strong appeal test. We have previously...
May 10, 2024 ASA Checklist: Euro 2024 By Elizabeth Dunn Callum Granger With UEFA Euro 2024 rapidly approaching, many businesses will be increasing their marketing output to try and attract new customers in...
May 01, 2024 The House Calls for the Government to Double Down on Gambling Advertising Regulation By Elizabeth Dunn Callum Granger Last week, the House of Lords raised its concern with what it considers to be the Government’s underwhelming policy proposals to regulate...
Mar 26, 2024 The Rise of Generative AI in Gaming and Its Legal Challenges (Part 3) By Dr. Simon Hembt Oliver Belitz The first part of this series underscored the opportunities that generative AI (“GenAI”) presents for the gaming industry. It also...
Mar 23, 2024 UK Government Review of the Gambling Act 2005 finally arrives By Andy Danson Andrew Cox The government announced this week that its long-promised review of the Gambling Act 2005 has been launched – Andy Danson and Andrew Cox...
Mar 18, 2024 Akinfenwa: just too strong for a gambling ad By Callum Granger Elizabeth Dunn The ASA has handed down its latest ruling on the use of footballers in gambling ads, this time examining an ad featuring footballer...
Mar 15, 2024 Ofcom moves to restrict the advertising of unhealthy foods By Intisar Abdi In compliance with the UK Government’s crackdown on obesity, Ofcom acts to implement the new restrictions on advertising and sponsorship...
Jan 19, 2024 ASA’s Consultation on the Restriction of Less Healthy Foods and Drinks By Craig Giles Intisar Abdi On 13 December 2023, following the outcome of Ofcom’s consultation, the Advertising Standards Authority (ASA) launched its consultation...
Nov 16, 2023 We’re talking about cryptoassets and NFTs again: the Culture, Media and Sport Committee reports on the risks to sport and culture By Harry Ferguson In October 2023, the UK’s Culture, Media and Sport Committee (the “Committee”) published a report on the risks posed by non-fungible...
Oct 05, 2023 ASA bans mobile game listings for failing to disclose presence of loot boxes By Sophie Stoneham Will Deller The UK Advertising Standards Authority has upheld a complaint against Hutch Games Ltd, a mobile app game operator, for misleading app...
Sep 22, 2023 Making Privacy Paramount By Anna Morgan Anna Morgan, a partner in Bird & Bird’s new Dublin office, discusses children’s privacy online with Oran Kiazim, the Vice President of...
Sep 14, 2023 Ireland – the Gambling Regulation Bill 2022 – Hot Topics: Children & Advertising By Aideen Mahon Deirdre Kilroy Georgina Parkinson A recent report by the Institute of Public Health, in conjunction with TobaccoFree Research Institute Ireland, has published findings...