2/18/2025 9:43:06 AM Horizon Scan 2025: Key Trends in Games & Esports By Will Deller Sophie Stoneham Intisar Abdi The gaming industry continues to evolve at a rapid pace, driven by key regulatory changes, shifting monetisation strategies, and...
2/4/2025 10:08:49 AM Horizon Scan 2025: Key Trends in Women’s Sport By Lereesa Easterbrook Intisar Abdi With the ICC Women’s Cricket World Cup in India, the UEFA Women’s Euro in Switzerland, and the Women’s Rugby World Cup in England all due...
12/23/2024 4:01:36 PM Keeping up the Pace: European Boost to Investment Into Women’s Sport By Lereesa Easterbrook Intisar Abdi Hiba Abdi Europe is investing in women’s sport like never before as investors are increasingly recognising the industry’s value. This article...
11/22/2024 4:22:31 PM Levelling Up: Women in Esports | Women's Sport Series By Will Deller Sophie Stoneham In this episode of the MediaWrites Podcast: Women's Sport Series, gaming lawyers Will Deller & Sophie Stoneham are joined by special...
10/31/2024 1:10:06 PM Women’s Sport Series: Podcast Summary - Sportswomen in the Retail Game By Lereesa Easterbrook Catriona Hodgson Retail overlaps and sponsorship opportunities in the world of women’s sport have soared in recent years, with collaborations such as...
10/25/2024 9:03:25 AM Family-friendly Policies in Women's Sport | Women's Sport Series By Jonathan Goldsworthy Natalie Ali Jon Goldsworthy, a partner in Bird & Bird’s UK Employment team, and Natalie Ali, an associate in Bird & Bird’s UK Employment team,...
10/17/2024 9:10:09 AM Women’s Sport Series – Olympic and Paralympic Games 2024: IOC and IPC make further progress on gender parity By Craig Giles Intisar Abdi The 2024 Olympic Games has been rightly celebrated for the fantastic progress in pursuit of gender equality, with this year’s Games...
9/24/2024 5:07:12 PM FIFPRO’s Postpartum Return to Play Guide – Guidance for Regulatory Changes By Lereesa Easterbrook Eloise Barry As calls for greater equality in women's professional football ramp up, awareness is growing of the need to support players who decide to...
8/16/2024 2:51:31 PM Technology at Play – AI Tools for Player Scouting a Game-Changer in Football? By Ayo Adebajo Harry Ferguson Early indications are that artificial intelligence (AI) will have a transformative effect on player scouting within professional sport,...
8/1/2024 2:36:04 PM Is Football Cashing-out on Gambling Sponsorship? By Callum Granger Elizabeth Dunn A new Code of Conduct for Gambling Related Agreements in Football (the Code), endorsed by the Premier League, The English Football...
6/28/2024 3:41:00 PM FIFA’s Female Focus: Updated rules for female athletes and coaches By Lereesa Easterbrook Josie Price This latest article in our Women’s Sports series summarises the recent amendments to FIFA’s Regulations on the Status and Transfer of...
5/28/2024 10:56:00 AM ASA guidance to help advertisers ‘take home the gold’ ahead of the Paris Olympic Games 2024 By Georgie Twigg Mohinder Nagra The Olympic Games will take place in Paris from 26 July to 11 August, and billions of fans will tune in to watch the greatest athletes in...
5/10/2024 4:30:00 PM ASA Checklist: Euro 2024 By Elizabeth Dunn Callum Granger With UEFA Euro 2024 rapidly approaching, many businesses will be increasing their marketing output to try and attract new customers in...
5/1/2024 4:33:00 PM The House Calls for the Government to Double Down on Gambling Advertising Regulation By Elizabeth Dunn Callum Granger Last week, the House of Lords raised its concern with what it considers to be the Government’s underwhelming policy proposals to regulate...
4/24/2024 4:38:00 PM Beyond the sidelines – empowering female leaders in sport By Nia Lewis Katie Lapsley This article discusses female leaders in sport, both on and off the field of play, and looks at the current landscape as well as various...
3/28/2024 5:58:00 PM Women and Equalities Committee: Report on Health Barriers for Girls and Women in Sport By Lereesa Easterbrook Josie Price It is clear that interest in women’s sport continues to grow, with the industry estimated to reach £1 billion in 2024. Nevertheless, many...