MediaWrites

Retail overlaps and sponsorship opportunities in the world of women’s sport have soared in recent years, with collaborations such as...

Jon Goldsworthy, a partner in Bird & Bird’s UK Employment team, and Natalie Ali, an associate in Bird & Bird’s UK Employment team,...

The 2024 Olympic Games has been rightly celebrated for the fantastic progress in pursuit of gender equality, with this year’s Games...

As calls for greater equality in women's professional football ramp up, awareness is growing of the need to support players who decide to...

Early indications are that artificial intelligence (AI) will have a transformative effect on player scouting within professional sport,...

A new Code of Conduct for Gambling Related Agreements in Football (the Code), endorsed by the Premier League, The English Football...

This latest article in our Women’s Sports series summarises the recent amendments to FIFA’s Regulations on the Status and Transfer of...

The Olympic Games will take place in Paris from 26 July to 11 August, and billions of fans will tune in to watch the greatest athletes in...

With UEFA Euro 2024 rapidly approaching, many businesses will be increasing their marketing output to try and attract new customers in...

Last week, the House of Lords raised its concern with what it considers to be the Government’s underwhelming policy proposals to regulate...

This article discusses female leaders in sport, both on and off the field of play, and looks at the current landscape as well as various...

It is clear that interest in women’s sport continues to grow, with the industry estimated to reach £1 billion in 2024. Nevertheless, many...

Sold-Out Jerseys, Record Attendance and Viewership Figures and $1.32 Billion of Economic Impact: The Legacy of the FIFA Women’s World Cup...

The ASA has handed down its latest ruling on the use of footballers in gambling ads, this time examining an ad featuring footballer...

Whether you are a breeder, owner, or simply involved in the equine industry, having an understanding of the commercial and legal...

On 13 December 2023, the European Parliament voted on whether to extend the scope of the Geo-blocking Regulation to audio-visual content....