22 Mar, 2024 Women’s Sport Series – Weekend Read: The Legacy of the FIFA Women’s World Cup 2023 By Tom Macken Brianna Quinn Sold-Out Jerseys, Record Attendance and Viewership Figures and $1.32 Billion of Economic Impact: The Legacy of the FIFA Women’s World Cup...
18 Mar, 2024 Akinfenwa: just too strong for a gambling ad By Callum Granger Elizabeth Dunn The ASA has handed down its latest ruling on the use of footballers in gambling ads, this time examining an ad featuring footballer...
02 Feb, 2024 Straight from the Horse’s Mouth: Key Considerations in Sports Horse Agreements By Katie Grimstone Whether you are a breeder, owner, or simply involved in the equine industry, having an understanding of the commercial and legal...
24 Jan, 2024 EU Parliament Votes Against Geo-Blocking of Audio-Visual Sports and Film Content (for now) By Craig Giles On 13 December 2023, the European Parliament voted on whether to extend the scope of the Geo-blocking Regulation to audio-visual content....
10 Jan, 2024 Women’s Sport Series: The F1 Academy and the Future of Women in Motorsport By Intisar Abdi The inaugural season of F1 Academy ended in October 2023, with Spanish driver Marta Garcia lifting the first ever championship at Circuit...
30 Nov, 2023 Bouncing Back – Maternity Policies For Elite Athletes By Lereesa Easterbrook Victoria Boylett Lereesa Easterbrook and Victoria Boylett take a look at the evolution of maternity policies in elite sport. Once upon a time, the idea of...
16 Nov, 2023 We’re talking about cryptoassets and NFTs again: the Culture, Media and Sport Committee reports on the risks to sport and culture By Harry Ferguson In October 2023, the UK’s Culture, Media and Sport Committee (the “Committee”) published a report on the risks posed by non-fungible...
25 Sep, 2023 Women’s Sport Series – Former Lioness Karen Carney’s Review of Women’s Football By Intisar Abdi On 13 July 2023, former Lioness Karen Carney published her independent review, Raising the Bar, into the future and opportunities of...
11 Sep, 2023 Women’s Sport Series: All to play for – Investment into women’s sport By Nia Lewis aaThis article is part of our ‘Women’s Sport Series’, shining a light on the opportunities and challenges faced by the wider sport...
24 Aug, 2023 Women’s Sport Series: “C’mon Ref!” – Challenging Decisions and the ‘Field of Play’ Doctrine By Brianna Quinn Anna Davyskib Thomas Green This article is the first in our new ‘Women’s Sport Series’, shining a light on the opportunities and challenges faced by the wider sport...
22 Jun, 2023 Further guidance from the ASA on the ‘strong appeal’ test for sports personalities in gambling ads By Callum Granger Elizabeth Dunn MediaWrites has previously reported on ASA rulings on the Paddy Power and SkyBet adverts featuring Peter Crouch and Micah Richards and...
26 May, 2023 Celebrity Investors Paving the Way for New Avenues of Funding: changing the profile of the traditional investor in football clubs By Nia Lewis Jazmin Cole The recent influx of celebrity football club investors is reflective of the evolution of the global investment landscape, as investors...
22 May, 2023 Sport in focus: What opportunities and challenges does the metaverse hold for intellectual property? By Will Deller Freddie Eastwell Nick Cowen nickThe Metaverse continues to attract significant attention across a range of industries. Rapid technological developments, propelled by...
14 Apr, 2023 Premier League Clubs agree to withdraw front of shirt gambling sponsorship By Elizabeth Dunn Elizabeth Dunn considers the impact of the Premier League's announcement on football clubs and gambling companies. The long-anticipated...
21 Feb, 2023 Safeguarding in Sport: From Australia to the UK By Richard Bush Tom Macken Richard Bush, a partner in Bird & Bird’s international sports group, and Tom Macken, a senior associate in Bird & Bird’s Sydney office,...
31 Jan, 2023 UK: Confirmation that instigation and awareness of cartel activity is sufficient to attract a fine under UK competition law By Dr Saskia King Ariane Le Strat A recent decision of the CMA has found that instigation and awareness of cartel activity can be sufficient to attract a fine under UK...