May 31, 2024 Supporting Responsible Influencer Content: EU’s New Recommendations By Intisar Abdi Craig Giles On May 14, 2024, the Council of the European Union issued recommendations to enhance the legal and social responsibility of influencers...
Jan 13, 2022 Germany – The use of influencers in social media – The latest “hat trick” of the BGH By Markus Witzmann, LL.M. Roman Brtka, LL.M. The traditional advertising industry is changing. For quite some time now, companies have increasingly been using so-called influencers...
Apr 28, 2021 Advertising influencers and social media in Spain By Antonio Cueto On 5 March 2021, a resolution was handed down in Spain confirming that an advertisement owned by Samsung Electronics Iberia, S.A., which...
Mar 10, 2021 The use of influencers in Spanish advertising By Mariano Santos Antonio Cueto Candela Sotes On the 1st of January 2021, a new Code of Conduct, developed by AUTOCONTROL and the Spanish Association of Advertisers (AEA) and applying...
Dec 04, 2020 Influencer marketing Q&A By Graeme Payne How do brands and influencers maintain authenticity and integrity? How important is the contractual relationship between brand and...
Nov 23, 2020 Where do we stand with Czech influencer marketing? By Kristina Kudelíková Where do we stand with influencer marketing and enforcement actions in the Czech Republic? Although the phenomenon of influencer...
Nov 16, 2020 CMA turns its attention to platforms to combat hidden influencer marketing By Francesca Budd Following an investigation into hidden advertising, the UK Competition and Markets Authority has obtained several voluntary undertakings...
Nov 02, 2020 First regulation introduced in Spain involving #advertising on social media By Antonio Cueto On 9 October 2020, the Spanish government, Spanish advertisers association (AEA) and Spanish advertising self-regulatory organisation...
Jul 29, 2020 Product Placement with Influencers is “obvious” marketing and does not require disclosure, according to the Higher Regional Court of Hamburg By Constantin Eikel In a decision* contrary to the current climate on influencer marketing, the Higher Regional Court of Hamburg decided that Instagram posts...
Nov 05, 2019 Influencer Marketing: Danish influencers in trouble with Danish Marketing Practices Act By Mikkel Taanum The Danish Consumer Ombudsman (DCO) recently finalized a review of Danish Influencers and their sponsored content. Katja Djurhuus and...
Jun 10, 2019 Influencer Marketing in Italy: the “Digital Chart” introduces new rules for online marketing communications By Rita Tardiolo Italy recently became the latest country to introduce new rules aimed at regulating influencer marketing online: Rita Tardiolo explains...
Jan 30, 2019 The CMA clamps down on social media endorsements By Georgie Twigg The Competition and Markets Authority ("CMA") issued new guidance last week on how celebrities and social media influencers need to be...
Jan 25, 2019 Influencer marketing in Germany: Courts in Berlin try to find a balance between practicality and marketing laws By Constantin Eikel Last year, a court in Berlin requested that influencers need to highlight all posts with #advertising, regardless of whether they are...