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MediaWrites

By the Media, Entertainment & Sport group of Bird & Bird

| less than a minute read

Horizon Scan 2025: Key Trends in Games & Esports

The gaming industry continues to evolve at a rapid pace, driven by key regulatory changes, shifting monetisation strategies, and technological advancements. In their article, Will Deller, Sophie Stoneham and Intisar Abdi explore how emerging trends—such as stricter consumer protection laws, the growing role of AI, and increased competition—are expected to shape the gaming and esports landscapes in 2025 and beyond.

Read the full article here: Horizon Scan 2025: Key Trends in Games & Esports - Bird & Bird

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esports, ai, sport, social & digital, games, advertising & marketing, artificial intelligence, commercial, intellectual property, united kingdom, belgium, czech republic, denmark, france, germany, finland, ireland, italy, netherlands, slovak republic, spain, sweden, uae, insights