MediaWrites

The gaming industry continues to evolve at a rapid pace, driven by key regulatory changes, shifting monetisation strategies, and...

With the ICC Women’s Cricket World Cup in India, the UEFA Women’s Euro in Switzerland, and the Women’s Rugby World Cup in England all due...

On 11 December 2024, the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) launched a...

On December 3, 2024, the UK government introduced the Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024 (SI...

AI and advertising A report by McKinsey in 2023 estimated that AI technology has the potential to add between $2.6 trillion and $4.4...

As part of a wider piece of work on online choice architecture, the ASA has recently published two key rulings finding the advertisement...

On May 14, 2024, the Council of the European Union issued recommendations to enhance the legal and social responsibility of influencers...

The Olympic Games will take place in Paris from 26 July to 11 August, and billions of fans will tune in to watch the greatest athletes in...

MediaWrites has previously reported on ASA rulings in relation to sporting personalities and the strong appeal test. We have previously...

With UEFA Euro 2024 rapidly approaching, many businesses will be increasing their marketing output to try and attract new customers in...

Last week, the House of Lords raised its concern with what it considers to be the Government’s underwhelming policy proposals to regulate...

The first part of this series underscored the opportunities that generative AI (“GenAI”) presents for the gaming industry. It also...

The government announced this week that its long-promised review of the Gambling Act 2005 has been launched – Andy Danson and Andrew Cox...

The ASA has handed down its latest ruling on the use of footballers in gambling ads, this time examining an ad featuring footballer...

In compliance with the UK Government’s crackdown on obesity, Ofcom acts to implement the new restrictions on advertising and sponsorship...

On 13 December 2023, following the outcome of Ofcom’s consultation, the Advertising Standards Authority (ASA) launched its consultation...