MediaWrites

Once limited by traditional media structures, social media is now helping to accelerate the growth of women's sports. Social media is...

Luxury brands are increasingly collaborating with women’s sport, a trend that we expect to continue in 2026. Recent examples include...

1. The Data Gap Between Men’s and Women’s Sport  The collection of health data in elite sport can allow organisations and athletes to...

As noted in our Horizon Scan 2025, growth in investment into women’s sport is set to continue throughout 2025. Women’s football is one of...

Women's football has experienced unprecedented growth globally over the past decade, with increasing commercial investment, media...

The Women’s Tennis Association (WTA) announced, on 6 March 2025, the introduction of the PIF WTA Maternity Fund Program, a comprehensive...

With the ICC Women’s Cricket World Cup in India, the UEFA Women’s Euro in Switzerland, and the Women’s Rugby World Cup in England all due...

Europe is investing in women’s sport like never before as investors are increasingly recognising the industry’s value. This article...

In this episode of the MediaWrites Podcast: Women's Sport Series, gaming lawyers Will Deller & Sophie Stoneham are joined by special...

Retail overlaps and sponsorship opportunities in the world of women’s sport have soared in recent years, with collaborations such as...

Jon Goldsworthy, a partner in Bird & Bird’s UK Employment team, and Natalie Ali, an associate in Bird & Bird’s UK Employment team,...

The 2024 Olympic Games has been rightly celebrated for the fantastic progress in pursuit of gender equality, with this year’s Games...

As calls for greater equality in women's professional football ramp up, awareness is growing of the need to support players who decide to...

Introduction Our Women’s Sport Group hosted its inaugural event: ‘Women’s Sport: Moving the Conversation Forward’ in the London office...

This latest article in our Women’s Sports series summarises the recent amendments to FIFA’s Regulations on the Status and Transfer of...

This article discusses female leaders in sport, both on and off the field of play, and looks at the current landscape as well as various...