MediaWrites

Major sporting events bring together not only the world's finest athletes competing on the global stage but also brands fighting for the...

The men’s FIFA World Cup has always been a global stage for football innovation. New boots, balls, broadcast tools and officiating...

The Federer-On Running partnership is a reference point for a wider trend in sports marketing: athletes are increasingly looking beyond...

Sports rights holders have historically used a range of tools to broaden their audiences, increase rights value and maximise revenues. As...

The Court of Appeal of Turin has issued a Judgment on the copyright protection of a football quiz app, confirming that not every creative...

1. The Data Gap Between Men’s and Women’s Sport  The collection of health data in elite sport can allow organisations and athletes to...

As noted in our Horizon Scan 2025, growth in investment into women’s sport is set to continue throughout 2025. Women’s football is one of...

With the ICC Women’s Cricket World Cup in India, the UEFA Women’s Euro in Switzerland, and the Women’s Rugby World Cup in England all due...

Retail overlaps and sponsorship opportunities in the world of women’s sport have soared in recent years, with collaborations such as...

Early indications are that artificial intelligence (AI) will have a transformative effect on player scouting within professional sport,...

A new Code of Conduct for Gambling Related Agreements in Football (the Code), endorsed by the Premier League, The English Football...

Introduction Our Women’s Sport Group hosted its inaugural event: ‘Women’s Sport: Moving the Conversation Forward’ in the London office...

With UEFA Euro 2024 rapidly approaching, many businesses will be increasing their marketing output to try and attract new customers in...