29 Jul, 2020 Product Placement with Influencers is “obvious” marketing and does not require disclosure, according to the Higher Regional Court of Hamburg By Constantin Eikel In a decision* contrary to the current climate on influencer marketing, the Higher Regional Court of Hamburg decided that Instagram posts...
08 Aug, 2019 What a future without social media ‘likes’ could mean for industry By Bryony Gold As Instagram announces that it is considering removing the platform's public 'like' counts, Bryony Gold considers the impact that a...
25 Jan, 2019 Influencer marketing in Germany: Courts in Berlin try to find a balance between practicality and marketing laws By Constantin Eikel Last year, a court in Berlin requested that influencers need to highlight all posts with #advertising, regardless of whether they are...