13 Jan, 2022 Germany – The use of influencers in social media – The latest “hat trick” of the BGH By Markus Witzmann, LL.M. Roman Brtka, LL.M. The traditional advertising industry is changing. For quite some time now, companies have increasingly been using so-called influencers...
28 Apr, 2021 Advertising influencers and social media in Spain By Antonio Cueto On 5 March 2021, a resolution was handed down in Spain confirming that an advertisement owned by Samsung Electronics Iberia, S.A., which...
10 Mar, 2021 The use of influencers in Spanish advertising By Mariano Santos Antonio Cueto Candela Sotes On the 1st of January 2021, a new Code of Conduct, developed by AUTOCONTROL and the Spanish Association of Advertisers (AEA) and applying...
02 Nov, 2020 First regulation introduced in Spain involving #advertising on social media By Antonio Cueto On 9 October 2020, the Spanish government, Spanish advertisers association (AEA) and Spanish advertising self-regulatory organisation...
29 Jul, 2020 Product Placement with Influencers is “obvious” marketing and does not require disclosure, according to the Higher Regional Court of Hamburg By Constantin Eikel In a decision* contrary to the current climate on influencer marketing, the Higher Regional Court of Hamburg decided that Instagram posts...
05 Nov, 2019 Influencer Marketing: Danish influencers in trouble with Danish Marketing Practices Act By Mikkel Taanum The Danish Consumer Ombudsman (DCO) recently finalized a review of Danish Influencers and their sponsored content. Katja Djurhuus and...
10 Jun, 2019 Influencer Marketing in Italy: the “Digital Chart” introduces new rules for online marketing communications By Rita Tardiolo Italy recently became the latest country to introduce new rules aimed at regulating influencer marketing online: Rita Tardiolo explains...