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MediaWrites

By the Media, Entertainment & Sport group of Bird & Bird

| less than a minute read

Podcast: Demystifying IP and NFTs – what you need to know

Non-Fungible Tokens, or NFTs, are a type of cryptographic token experiencing a rapid growth in popularity this year, both in terms of number and value of sales and media coverage. In our latest podcast, Rebecca O'Kelly-Gillard and Toby Bond demystify the intellectual property complexities raised by NFTs and discuss how clients can realise value from them.

The podcast covers how businesses can exploit NFTs and the various routes to market, while navigating the IP issues which will arise now and in the future. For example, who owns the copyright in the NFT, and what rights are transferred to a purchaser? Is this what the consumer understands themselves to be buying? Is the author of an NFT entitled to royalties each time that NFT is subsequently resold?

You can listen to the podcast here.

Tags

online, marketing, copyright, cryptocurrency, nft, trade mark, blockchain, podcasts, advertising & marketing, games