Making the most of the esports opportunity: Bird & Bird's esports team discuss the key commercial and legal issues surrounding this burgeoning industry.

The COVID-19 pandemic has shone a bright light on the already fast-growing esports industry. With traditional sports, non-endemic brands and a range of broadcasters becoming increasingly tuned in to the opportunities that esports presents, our international sports and esports team – together with Sean Zhang, CEO of pro team PSG Talon Esports – examine in a podcast a range of regulatory and commercial issues to consider when embarking on a new esports venture. We cover rules and regulations, digital doping, safeguarding, corruption, broadcasting, sponsorship and player contracts in a wide-ranging discussion aimed both at those already experienced in esports, and those more familiar with the traditional sports world taking their first steps into this exciting and dynamic industry. Available on SoundCloud, and embedded below.